The Monthly Monitor by Andava. Recap of Top Digital Marketing News | April 2022


The digital industry was eventful in April 2022. Digital advertising has grown to $189 billion in 2021, the Sprout Social team has complied a report on the times people are most engaged and active on social media, and Elon Musk has acquired Twitter. Check out the top digital advertising trends, eCommerce developments, social media updates, and top Google news from the past month.

Ready, steady, enjoy!

digital advertising grewDigital Advertising Soared 35% to $189 Billion in 2021

According to the newly released report by PwC, all major channels increased significantly compared with a year ago, particularly across digital video, digital audio, social media, and search. Check out the details in the report!

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LinkedIn lead generation adsLinkedIn Lead Gen Ads: New Guide on How to Benefit from Them

LinkedIn has published a new guide on how to use the Lead Gen Forms ad option to gather contact info and insight from LinkedIn users, via simple, auto-populated form pop-ups within your promotions.

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best posting times on social mediaNew Report on the Best Posting Times on Social Media

This annual report from the team at Sprout Social can provide some guidance for your planning and experiments, to help you find the right times and cadences for your approach.

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elon musk changes twitter How Will Elon Musk Change Twitter Now That He Owns It?

Elon Musk pledges to ‘authenticate all humans’ as he buys Twitter for $44 billion. He has big plans for changes at the influential social media company, from authenticating all humans to banning spambots.

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lower cart abandonmentHow To Lower E-Commerce Cart Abandonment With ‘Cartalytics’

Cart and checkout abandonments occur millions of times each day for online retailers across the globe. eCommerce Times shares tips on how to measure cart abandonment and improve the abandonment rates.

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ecommerce global shippingHow eCommerce Entrepreneurs Can Think Globally

Enda Breslin outlines why eCommerce entrepreneurs should think about offering their products globally from the outset. Going globally from their earliest days applies to small firms as well.

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netflix marketing tipsPersonalization: What Netflix Can Teach Marketing & Sales Teams

Today’s B2B customers demand a new level of digital savviness. As the demand for personalized buying experiences grows, businesses are looking for ways to meet buyers where they are. Netflix has all the answers.

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youtube shorts adsYouTube Shorts Tests Ads As Shorts Record 30 Billion Daily Views

Google has confirmed that it’s launched an initial test of ads running between YouTube Shorts clips, its TikTok-esque short-form video feed. According to Google, Shorts is now averaging over 30 billion daily views.

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tiktok tipsTikTok Shares New Tips on How to Maximize Content Performance

TikTok has provided some new notes on how to maximize your TikTok content performance, which are fairly broad, in general, but could be handy in mapping out your platform strategy.

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meta new guideMeta Publishes New Guide on Landing Page Best Practices

Meta’s Consumer Growth Consulting team partnered with Branding Brand to analyze 500 landing page experiences to glean key insight into what works and what doesn’t. Check out the new guide that summarizes all the findings.

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website health checkWhy Website Health is Critical to Demand Generation Success

Your brand’s demand generation success relies on the strength of your site’s technical foundation. Growth-minded marketers must allot more resources to technical elements that can help grow organic visibility.

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