Google Shopping
Google Shopping Management Services
Online retailers can utilize Google Shopping Ads to list their products on Google search results, including images, prices, and customer reviews. It’s the perfect opportunity for e-commerce businesses to showcase and sell their products directly from search results and drive targeted leads to their websites.
When online users are looking for a specific product, the buying potential is high, and showing up on their search results might trigger their buying decision. With billions of Google searches every day, Google Shopping Ads are a premium deal for e-commerce businesses. It pays off significantly when utilized correctly by professionals:
- Present products directly before customer’s eyes
- Broader reach for quality targeted leads
- Boost SEO and drive valuable traffic to e-commerce store
- Opportunity for customers to compare listings and choose accordingly
- Listings are easy to set up and manage
- Great visibility with high responsiveness
- Google-supported performance reporting tools
- Affordable and cost-efficient
Benefits of Google Product Ads
Boost your business growth with Google Shopping Ads regardless of your industry, business size, age, or location. Google developed this channel to harness the massive power of its search engine in the e-commerce business. The benefits are many, and we can briefly summarize the following:
- Pay for what you’ll get and achieve a higher ROI on your marketing budget.
- Increase organic traffic to your e-commerce store and attract interested buyers looking specifically for your listed items. Google Shopping Ads rely on product attributes rather than keywords.
- Drive qualified leads to your e-commerce store, not necessarily to make an instant purchase, but for the future. Convert them into buyers through newsletters and motivational offers.
- Collect valuable data about your Google Shopping Ads and how engaging it is. Google provides highly detailed reports about your campaigns, and you can use them to develop your listing approach.
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Understanding the importance of going digital, but not sure what to start from? We are there to advise you!
Why Choose Us
We Are Google Premier Partner
Google partners are identified by their capability to maximize campaign success for their clients. Andava has been officially recognized as a Google premier partner for its proven record of success in maintaining customer base growth.
Proven Methodologies
Our experience in managing Google Shopping campaigns for many clients over the years has developed our skills and methodology prominently to overcome all possible challenges.
Unparalleled Quality
The client-oriented approach we follow at Andava focuses on providing high-quality work to fulfill the client’s goals with utmost flawless execution.
Competitive Pricing
Our services are affordable for all businesses, as we’ve developed an adaptable pricing system to cope with different budgets. We’ll ensure your marketing money is well spent!
Regular Reporting
Our work is closely monitored with regular periodic and transparent reports to keep you updated on how your campaign’s progressing.
Custom strategy
Every business is a unique case. Therefore, we review each company individually, get to know its objectives and requirements, then customize a strategy for optimal results.
Merchant Center Setup & Management
Google Merchant Center is where the e-commerce business and all product information will be stored to be displayed on Google Shopping. Uploading all that data and managing it can be a time-consuming effort. It requires a professional setup to get the most out of Google Shopping Ads. Andava takes the heavyweight off the client’s shoulder as we can help in:
- Create and set up a Google Merchant account with all needed information.
- Add your products to your account in a format that meets Google’s feed requirement.
- Link Google Merchant account to Google Ads account.
- Customize and run Shopping Ads.
Product Feed Optimization
Well-presented product with an eye-catching title, converting description, and quality image is the success factor for any shopping ad campaign. We work closely with our clients to get an authentic yet unique presentation for each product.
We strive to enrich product descriptions with suitable attributes, well-written titles, and engaging images to grab the customers’ attention and motivate engagement. Also, we ensure to spotlight the price and features correctly and promptly, making the product stand out from the competing listings. This process keeps your ads running smoothly and on top of search results.
Reporting & Insights
Running Google Shopping Ads is one thing, but managing them is another. Being aware of all varied conditions is a must to ensure optimal results over time. For example, Google’s policies and algorithms are constantly changing, and keeping up with the changes is vital for the campaign’s performance.
The importance of reporting and insights multiplies as campaigns start running, and every single piece of feedback could lead to better results if appropriately considered. Andava monitors ad campaigns and provides regular reports to inform the client about the progress and fine-tune the campaign.
Dynamically running and managing Google Shopping Ads campaigns sets Andava apart.