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Email Marketing

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Email Marketing Services

Email marketing is an affordable, direct, effective, and reliable channel to communicate with customers in the realm of digital marketing. It’s an integral part of delivering targeted content in marketing strategies, and we’ll let the numbers speak for themselves:

  • Email users worldwide are expected to reach 4.25 billion users in 2022.
  • 64% of small businesses use email marketing to sell their products.
  • The expected ROI for every $1 spent on email marketing is $36

Email marketing is superior to other marketing tools and should be utilized in all businesses to engage current and new customers. It’s a straightforward means of communication that can reach the audience easily to deliver various messages.

  • It reinforces the relationship with existing and former customers by keeping them up-to-date with new products and offers. 
  • It familiarizes new customers with the business, spreading brand awareness and attracting targeted prospects.

Why Is Email Marketing Important?

The possibility of targeting a large group of people simultaneously in a personalized and straightforward message sets email marketing apart. Its importance is tied to its countless advantages, and to summarize top email marketing benefits: 

  1. Affordable: Cost-efficient marketing channel that pays off significantly. There are no hidden fees in email marketing, and you get what you pay for. Other marketing channels can’t top the distinctively high ROI of email marketing.
  2. Engaging: It allows companies to insert effective CTAs (Calls to Action) and opens the door wide for customers to interact, reply, and send their feedback.
  3. Adaptable: Emails can promote products, services, offers, news, and other kinds of digital content. It could be in any form like text, photos, or videos.
  4. Converting: Emails can drive organic traffic and targeted prospects to the company’s website. 
  5. Customizable: Send personalized messages through automation platforms. Utilize the power of email marketing tools to send customer-oriented emails.
  6. Trackable: Receive reports and details about every email campaign you send out. Find out who opened your emails and who clicked on the links inside.

GET IN TOUCH

Understanding the importance of going digital, but not sure what to start from? We are there to advise you!

    Email Marketing Management

    Managing email marketing campaigns is a complicated manner as it embodies various activities:

    Setting marketing goals

    A marketing campaign without a clear goal is a waste of money. The first step is to identify what the emails will achieve for the company.

    Ongoing list maintenance

    Continuously updating the list of recipients improves the quality of email campaigns. Taking out wrong emails and adding new ones is vital for the campaign’s success.

    Email design

    Designing a creative email is a must. Creativity doesn’t stop at visuals but extends to choosing perfect wording and layout.

    List preparation

    The list of recipients has to be sorted out and formatted correctly according to the emailing platform’s requirements.

    Defining the target audience

    It’s essential to limit the audience of email campaigns and target specific recipients who are more probably to engage with the emails.

    Campaign tracking and reporting

    Finding out what went wrong and what motivates the target audience. Tracking the campaign’s performance helps make better decisions about future campaigns.

    Email Marketing Automation

    Automating email campaigns maximizes performance and delivers better results over time. Our team offers professional campaign management and automation services:

    • Welcome newsletter subscribers
    • Re-engage former customers
    • Collect feedback and reviews
    • Send seasonal offers, discounts, and announcements
    • Setup follow up emails along the customer journey

    Manually setting up email campaigns works fine to a certain level, but scaling up becomes impossible without automating the whole process. Individuals can’t keep pace with all campaigns, customers, and preferences. Meanwhile, automation platforms can personalize emails for every user, manage all scheduled blasts, and provide detailed reports about delivery and engagement.

    eCommerce Email Marketing

    Besides standard email campaigns, we offer custom-tailored email marketing strategies for e-commerce stores. Online shopping is all about consistent follow-up with buyers worldwide, and emails are a perfect method. Andava provides e-commerce email marketing services:

    1. Analyze the target audience precisely
    2. Design the entire buyer’s journey according to business requirements
    3. Build email marketing strategies within budget limits
    4. Launch, manage and automate email campaigns
    5. Monitor results and keep pace with the latest trends
    6. Send regular reports and recommendations to clients 

    Why Choose Us?

    Full-Service Email Marketing Services

    Andava offers a comprehensive set of email marketing services. From analyzing business needs and creating engaging content to automating campaigns, integrating emails with other systems, and delivering detailed reports to clients.

    Detailed Email Marketing Reports

    Our email marketing reports inform clients about all essential details. Find out how many emails were sent, how many were opened, the percentage of people who clicked on CTAs or links, and much more.

    Experienced Email Marketing Specialists

    Our experts have mastered the art of email marketing through years of experience and working with many international clients from various business fields.

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