SEO and Marketing Services at Scale for
Real Estate Agencies
Are you looking for off-market properties? Instead of going after potential sellers, let’s drive them to your website through SEO.
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Real Estate Lead Gen
SEO for estate agents
Why Do Real Estate Agencies Need SEO and Marketing?
With a field as big as that, the major challenge that real estate players face is competition. Many agents, agencies, brokers, and realtors are going online in the hopes of having a wider reach and gaining more leads.
But simply having a real estate website isn’t enough to keep you ahead of the game. It requires a strong digital presence and an online marketing campaign to stand out from your competitors in the real estate market.
If you want to add value to your real estate business and improve your lead generation, you may benefit from working with a real estate SEO expert.
Real Estate SEO as Your Lead Generation Engine
Everyone in the real estate business is looking for leads, whether potential buyers or sellers. There are many tools to find them, like cold calling, social media, mailing lists, skip tracing, etc. How about you switch roles and have them look for you? You should be aware that sellers are looking for real estate agents and realtors on search engines. If you can get your real estate website to the top search results where someone is looking for properties in your target zip codes, leads will find you, not the opposite.
Our Formula for Real Estate SEO Success
Off-market deals you get through SEO have a higher conversion rate than other channels. When sellers are looking for a real estate agent to sell their properties, they have already made up their minds, saving lots of your time. The success formula is pretty simple. The higher you rank on search engines in your target zip codes, the more traffic you’ll get to your website, not just any traffic but potential sellers interested in listing their properties and looking for a good deal.
How Can We Help?
With Andava Digital, you’ll benefit from:
- Increased Brand Visibility: Our strategic campaigns, social media management, and targeted advertising ensure your Real Estate agency stands out in the market.
- Effective Promotions: Our persuasive messaging and optimized digital channels drive sales and revenue growth, maximizing profitability and ROI for your Real Estate agency.
- Brand Reputation Monitoring: We monitor online reviews, manage crises, and implement reputation management strategies to safeguard your brand’s reputation, building trust and credibility among customers.
And this is only a fraction of what our team of experts with 15+ years of experience can achieve for you.
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Case Studies
Discover how a targeted digital marketing approach propelled a business to new heights, spotlighting the key role of
SEO and social media in driving growth.
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Real Estate Marketing FAQ
Search engine optimization is the process of increasing a website’s visibility on search engines like Google and Bing. Someone looing for a real estate agency is probably searching online. That’s why real estate SEO is so important for brokers and agents. Increasing visibility on search engines for industry keywords is valuable for real estate companies because it increases brand awareness. and attracts leads looking to sell their homes as well as home buyer: Long-term – all without ever having to pay for ads.
The simple answer is both.
SEO is a “pull” strategy in real estate marketing. It works for you when you aren’t working, bringing in potential clients with no effort required. Social media, on the other hand, is a “push” strategy. Realtors continually push quality content to their network to develop a connection with their target audience. Social media requires Realtors to put in consistent efforts to see a return. Whereas with SEO, once you rank organically in SERPs (search engine result pages) for a keyword phrase, leads start flowing in with little ongoing maintenance.
Both “push” and “pull” strategies have their place in digital marketing.
Our SEO efforts focus on building brand awareness and increasing inbound leads for real estate agents. We do that using our full suite of real estate SEO services including:
- Content Optimization
- Local SEO
- Technical SEO
- Keyword Research
- Lead Generation
SEO doesn’t work overnight. In fact, Google says it will take anywhere between four to twelve months for search engine optimization efforts to really begin to show their worth. However, working with a solid strategy can supercharge your growth! We often see growth within the 1-2 months for established brands, while for completely new businesses it can start bringing in results within 3 months. There are so many factors that impact how long SEO will take for real estate websites.
Here are just a few examples:
- Keywords Targeted. What search terms is your real estate website using to target home buyers and sellers? Are you already ranking for some of these terms? Or do you have to start from scratch?
- Quality Content. Are you using content marketing as part of your blog content strategy? How much content does your blog need to improve search rankings
- Link Building. Is your real estate company attracting other small business and real estate industry websites to link to your site?
- Your Website. Is your real estate website free from errors that may be a result of outdated plugins? Is your user experience intuitive, where home buyers can easily find your phone number or contact information?
All of these components will factor into how long SEO will take for your site to show improvement.
We have a variety of methods for building quality backlinks from relevant and high quality websites by sharing good content, optimizing citations, increasing brand reach. We are able to craft high-quality content like community panel pieces, thought leadership pieces, and community spotlight pieces that build brand awareness and increase leads for our real estate agent clients.
Marketing and SEO for Real Estate Agents
A solid SEO strategy is indispensable for any real estate website. It’s essential not only for enhancing visibility in search results but also for driving traffic from potential buyers and sellers, ultimately helping you close more deals. SEO for real estate agencies complements all other marketing efforts and is crucial for sustainable lead generation. Without it, you’re likely to rely heavily on costly “pay-per-click” leads, yielding only temporary gains. A well-crafted real estate SEO strategy, on the other hand, secures ongoing organic leads from web searches, which are just one of the many benefits of incorporating SEO into your real estate marketing.
Here are the key advantages of a robust search engine optimization strategy for your real estate website:
Enhanced Online Visibility: Optimizing your real estate website significantly increases your visibility on search engines like Google, enhancing your brand’s online presence.
Targeted Traffic and Nurturing the Right Leads: SEO enables you to attract an audience genuinely interested in your offerings. By optimizing your site with relevant keywords, you’re not just increasing traffic—you’re attracting potential clients who are more likely to convert. This approach to organic traffic is far more effective than relying solely on paid traffic through Google ads, which often brings in leads less likely to have a genuine interest in your real estate services. By keeping your website keyword-rich, user-optimized, and value-oriented, you’re investing in attracting qualified, organic leads.
Cost-Effective Real Estate Marketing Who doesn’t appreciate cost-effective marketing strategies? Among various marketing methods—such as paid advertising, guerilla marketing, and influencer marketing—real estate SEO is notably budget-friendly. It’s akin to planting seeds that will grow over time, gradually enhancing your website’s visibility and lead generation capabilities. Since search engines take time to index and rank your content, the initial investment in SEO continues to pay dividends long after initial efforts.
Building Credibility and Trust Real estate SEO is integral to establishing your online credibility. To excel in search engine rankings, your website must be recognized by both users and search engines as a trustworthy source of real estate information. Websites that achieve high rankings are typically viewed as more credible and reliable. Key characteristics of these well-ranked real estate websites include:
- Providing accurate and relevant answers to search queries.
- Being optimized for important real estate keywords.
- Possessing high domain authority.
- Receiving backlinks from other authoritative real estate sites.
- Drawing users back repeatedly due to high-quality content.
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