When it comes to SEO, most of us are familiar with using keywords and content to drive traffic to a website. But what about the backend SEO — the technical characteristics that can make (or break) your SEO strategy?
Covering everything from SSL technology to structured data and page speed, technical SEO is all about the technical processes that enable bots to crawl and index your site effectively. Add it all together, and you have a powerful set of tools to help boost traffic to your site.
Working with Andava
Here at Andava, our experts have a wealth of experience when it comes to working on technical SEO. Our team includes developers who now specialize solely in SEO, which means that they approach large scale development projects with a thorough understanding of the processes and complexities involved.
Fully up to speed on current best practice and the latest changes to the algorithm at Google and other big search engines, our friendly team will work closely with your business to make the changes — large and small — that will improve your site’s search performance.
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Understanding the importance of going digital, but not sure what to start from? We are there to advise you!
Our technical SEO services
At Andava, we’re here to help you make technical improvements to improve your SEO no matter the scale of your business — we know that small bugs can become a problem for any size of website, and we’ll help you identify and fix them. We are experienced in working on all types of websites, from large websites with millions of pages to smaller ecommerce sites with a limited inventory.
Our technical SEO services also include:
- Optimizing your site for crawling and indexation by search engines
- Ensuring that your site architecture is SEO-friendly and managing canonicalization so that you can control duplicate content
- Improving site speed, including Accelerated Mobile Pages (AMP)
- JavaScript: We’ll make sure that your JavaScript (the programming language that creates dynamic content like slideshows) is implemented in a way that Google bots can understand.
- Regular health checks for your site, and, of course, close communication with our development team.
Want to learn more? Get in touch to find out how our technical SEO experts can help prospective customers find your site more easily.