Home › eCommerce Marketing › Pay Per Click Advertising
Expert E-Commerce PPC Agency
Partner with an expert e-commerce PPC agency to drive targeted traffic, increase product sales, scale up your online store, extend your outreach, and find you a loyal customer base.


Boost Your Brand

From Likes to Leads

Why You Need E-Commerce PPC
An e-commerce business’s main motivation is sales, but increasing sales relies on finding the right data. PPC is an ideal strategy for e-commerce companies because it offers the data-driven insights you need to identify trending products and encourage repeat purchases.
Partnering with an e-commerce PPC agency brings you structured and well-timed targeted ads across relevant platforms like Meta and Pinterest. You’ll be able to choose your own budget and growth plan, allowing you to scale up and down as you prefer. Achieve quicker stock turnover and accelerated sales with PPC.
Where Numbers Shape Success
We shape strategies, where numbers define every aspect of achievement.
How Our E-Commerce PPC Success Algorithm Works?
Ready to boost your business growth? Here is the journey we need to start together.
PPC Audit
We conduct a comprehensive audit of the market and your competitors, analyzing campaign history, keyword effectiveness, and target audience across Google Ads, Pinterest Ads, YouTube Ads, and other platforms. We then identify the most relevant platform to publish your ads that also fit your budget and business goals.
Building And Launching
Our team of PPC experts sets up and manages your campaigns by designing eye-catching graphics, writing compelling ad copy, and fine-tuning targeting strategies. We ensure your ads not only capture attention but also engage the right audience and drive conversions for your e-commerce business.
Tracking and Reporting
We regularly monitor, analyze, and refine your PPC strategy to ensure it performs at its best for your business. By tracking key performance metrics and staying updated with industry trends, we make data-driven adjustments that adapt to your business as it evolves. This proactive approach maximizes ad effectiveness.
Why Andava Digital is a Trusted PPC Partner
Rely on us to deliver robust e-commerce PPC services.
- Dedicated Account Manager: We ensure your PPC project receives one-on-one attention.
- Thorough Analysis: We track success and identify areas for improvement, ensuring we use the right platform for your ads (such as Google, Meta, and Pinterest).
- $28M Ads Spent: We have the knowledge and skills to handle your PPC campaigns, which have an average ROI of 550%.

Global Reach
Be Seen, Be Chosen
Maximize Your Reach, Minimize Your Effort!
Case Studies
Discover how a targeted digital marketing approach propelled a business to new heights, spotlighting the key role of
SEO and social media in driving growth.

Revolutionizing the Digital Strategy for a Niche B2B SaaS Platform in the HVAC Industry

Elevating an Online Home Decor Store’s Digital Presence: From Shopify Setup to SEO & PPC Success

Transforming an eCommerce Carpet Retailer into a Market Leader with Digital Strategies
What Should Effective E-commerce PPC Include?
Address these elements of e-commerce PPC to increase your online sales.
Account Audit
We conduct an initial audit of your business, including campaign history and current SEO performance, to identify what your e-commerce business needs.
Targeting
We research relevant platforms like Meta and Pinterest to identify your target audience and publish your ads where interest in your products is highest.
Landing Page Optimization
Your landing pages are the gateway to customer purchases. We optimize your site to increase conversion rates and encourage repeat transactions.
Ad Copywriting
Online ads represent a critical component of e-commerce PPC campaigns. We create compelling text that captures the attention of your target audience from the off.
Ad Optimization
We monitor the performance of your paid ads to identify what’s working and what’s not. This enables us to optimize PPC ads according to market trends and real-time rankings
Reporting on Ads
Client Testimonials
Don’t just take our word for it. See what our clients say.
Ready To Outshine Your Competition?
FAQ
Learn how e-commerce PPC can attract customers and drive sales
towards your online store.
The costs of e-commerce PPC services depend on your industry, keywords, and competition. The key is to optimize campaigns to get the best value for your investment, which an e-commerce PPC agency can help you with.
Success can be measured by using metrics such as click-through rates (CTR), conversion rates, costs per conversion, and return on ad spend (ROAS). Tools like Google Ads and Analytics provide detailed reports to help analyze performance.
While you can manage PPC campaigns on your own, hiring a professional agency ensures expert keyword targeting, ad optimization, and budget management, leading to better results. Talk to us to explore how our tailored PPC strategies can maximize your return on investment.
E-commerce PPC campaigns are highly effective for small businesses as they are a cost-effective way to boost your site’s visibility. PPC gives small companies measured results in a more short-term capacity, kickstarting growth and laying the foundations for a successful long-term organic SEO strategy. A PPC agency can also tailor packages to accommodate smaller budgets.
Unlike organic strategies, PPC can deliver results almost immediately. However, optimizing campaigns for maximum ROI may take a few weeks.
E-Commerce PPC or SEO: Which is Right for Your Brand?
If you run an e-commerce business, you’re constantly looking for ways to increase visibility, attract high-intent traffic, and convert browsers into buyers. Two of the most powerful tools at your disposal are SEO (Search Engine Optimization) and PPC (Pay-Per-Click Advertising).
The real question isn’t which one is better, it’s how to use both effectively to reach your customers at the right moment, through the right channel.
E-Commerce SEO
SEO is the foundation of a sustainable e-commerce presence. It helps your site appear in organic search results when shoppers are actively looking for products like yours.
With a strong SEO strategy, you can:
- Improve organic traffic without ongoing ad spend
- Build credibility and authority in your niche
- Capture high-intent, informational queries that lead to future purchases
- Reduce reliance on paid media over time
When to prioritize SEO:
- You want to build long-term brand awareness
- You have strong product-market fit and want to scale efficiently
You’re looking to reduce customer acquisition cost over time
E-Commerce PPC
PPC gives you the ability to show up instantly in front of your ideal customers, whether they’re searching for a product, comparing brands, or ready to buy. Platforms like Google Shopping, Meta Ads, and Pinterest allow for highly targeted campaigns based on behavior, demographics, and intent.
With strategic PPC, you can:
- Launch product-specific promotions or seasonal campaigns
- Quickly test new offers, messaging, or audiences
- Dominate search engine real estate alongside organic results
- Track performance in real-time and adjust for ROAS (Return on Ad Spend)
When to lean into PPC:
- You’re launching new products or entering new markets
- You need short-term sales growth or lead generation
You want to test offers or validate new audience segments
Benefit | SEO | PPC | Together |
Visibility | Organic search results | Paid ads at the top of results | Dominate more of the search results page |
Speed to Traffic | Gradual growth over time | Immediate results | Gain quick wins while building long-term equity |
Cost Efficiency | Low cost per click over time | Pay-per-click model | Balance cost-efficiency with aggressive growth when needed |
Audience Insights | Long-term keyword performance | Real-time user data | Use PPC data to inform SEO and vice versa |
Brand Trust & Recognition | Establishes authority | Reinforces visibility | Builds consistent presence across all buyer touchpoints |
At Andava Digital, we understand the buyer journey from click to conversion. Book your free strategy session with Andava Digital today.
Recent Blogs
Stay ahead of the curve with our latest insights.

Mastering the Email Marketing For Customer Journey: Steps, Examples & Tools
Too many emails. Not enough impact. Does this sound familiar? With a growing subscriber list

What is a Backlink? How to Get Free Backlinks for Your Business
Getting backlinks from relevant and high authority websites is like receiving a seal of approval for your own website, a vote of confidence, a signal that your are the right “point” for a specific “thing”.

B2B Marketing Automation Strategies for Maximum ROI
B2B marketing has evolved. Your buyers expect fast, targeted, and personal experiences, however complex the sales cycle may be.

How Semantic SEO Can Boost Your Rankings: A Step-by-Step Guide
Search engines no longer just match keywords; they now understand the connections between concepts, analyze context, and identify user intent.