Today’s market is driven by web search. Consumers overwhelmingly find their next insurance policy by searching for competitive rates online, and if your page isn’t in the first couple of results, then your competitors are. This is where a good Search Engine Optimization (SEO) strategy can boost your page to the top of the search results, and help your business be seen by all of your potential clients.
Can Insurance SEO Really Help My Business?
SEO helps you connect with your customers through Google’s search algorithm. If you are answering the questions and solving the problems that your clients have, Google will place you at the top of the search results, which means your business is the first result your clients see. The first page of a search results page earns 95% of site visits, and over 70% of people find companies online. With these numbers, it’s clear why a good SEO strategy is a good idea in the information age.
And the best part is that once you rank high and start to earn loyal customers, even your brand name can become a part of your SEO strategy.
Why Use Andava’s Insurance SEO Services?
Andava has worked with loads of insurance agencies in the past, and we’re experts when it comes to targeting an audience in the insurance industry. Whether you want to approach a smaller demographic with local SEO or compete nationwide, Andava has the experience, knowledge, and dedication.
Andava’s approach is holistic, and each project is specifically tailored to the needs of our clients, which is especially important in SEO. The needs of one insurance company are very different from another based on the locale they want to target, what services they offer, the rates that their market expects, and the subjects of their premiums. Andava takes everything into consideration when building an SEO strategy to make sure that each and every insurance broker has SEO that fits their needs. Andava works with nondisclosure agreements and has a policy of not working with more than one agency in a given area to avoid conflict of interest.
Advantages of Working with a Reputable Insurance SEO Agency
Andava takes a systematic approach to building SEO for insurance companies. First, we research where your company ranks online and what factors contribute to that ranking with an SEO audit. Andava takes a personalized approach to this step and treats every company as if it were our own.
Second, we fill in the blanks of your current strategy where certain SEO opportunities may be untapped or misused. This can include detection of duplicate content, URLs that don’t fit your content, keyphrase and keyword misuse, or finding new opportunities that your competitors are already using. Once we identify these factors, we can begin to develop content and interlinking strategies to achieve your goals.
Third, our SEO team gets to work. Each and every insurance agency project we perform gets the personal touch from our dedicated team. They leave no rock unturned when looking for opportunities or lack or SEO compliance in your websites. Our goal is to rank your website, get customers in the door, and funnel them to your payment page or to a site where you can open a dialogue. We pride ourselves on prompt project delivery times, guaranteed site ranking, and 100% client satisfaction. We get the customers in your door, and your great services and offers keep them there.