How to reach more customers on Amazon
With hundreds of millions of products available on Amazon, the ecommerce giant is the world’s largest online retailer — so how can you stand out in such a crowded market?
This is where Amazon advertising comes in. With the right mix of pay per click adverts, including sponsored product ads, sponsored brand ads, and display ads, you can complement your search optimization program with an advertising strategy that puts your products in front of the right customers and drives an increase in sales.
How we work
Amazon offers a wide range of ways to advertise on its platform, and our experts at Andava are here to help you navigate them. With deep knowledge of how Amazon advertising works, we have a suite of tried and tested PPC strategies at our fingertips. We use the latest, most powerful tools, including Helium 10, MerchantWords and Product Hunt to create cost effective ad campaigns that deliver return on investment.
As well as working closely with you to create an Amazon advertising campaign tailored for your business, we’ll also monitor performance closely, testing and learning continually so that we are always making improvements.
Our Amazon advertising services
We offer a variety of services to help you get the most out of Amazon advertising. After gaining a thorough understanding of your business’s needs, as well as your budget, we’ll put together a data-driven strategy that makes the most of the advertising tools available on Amazon.
Your package might include Amazon-specific sponsored product ads (for individual products that appear on search results pages as well as other product pages), or sponsored brand ads (that take customers to your Amazon store or a dedicated brand landing page).
But we’ll also help you harness the world’s biggest ecommerce audience with Amazon’s display ads, which are designed to reach customers both inside and outside the Amazon platform, and which don’t even require you to sell your products on Amazon (so you can direct customers to your own website).
Our services cover the full spectrum, from managing your bids to creating programmatic campaigns that help you advertise at scale. Plus, of course, analysis and reporting plays a big part in making sure you get the biggest bang for your buck.