There are more than 40 popular marketing metrics that digital marketers pay close attention to. Most of them are “soft”: they play a certain role in your marketing strategy but…

It’s super important to choose the right Google Ads bid strategy and have a solid plan for adjusting your bids if you want to save money on advertising.  If you…

eCommerce is a booming industry; it opened the doors wide for retailers to reach a broader audience and embrace the digital era by selling online and offering products away from…

If you are not in the Big Four of accounting firms, you need to work hard to build credibility for your services. People already know about Deloitte, Ernst & Young,…

Last year 1,029,528 new sellers joined Amazon globally, that is, 2975 new Amazon sellers per day. No matter what type of business you do, the competition at Amazon is the…

Consumer behavior changes according to time, social pattern, and marketing means. Nowadays, it’s characterized by the tendency to search for convenience, smooth handling, and easy access to the product. Today’s…

Digital marketers have long been using user data to launch effective marketing campaigns. However, that data was mainly limited to general information such as age, gender, location, etc.  Behavioral marketing…

According to different sources, 92-99% of your website visitors aren’t ready to buy. But how do you get their info to build relations with them until they are ready? With…

Mary visited your online store and added a few items to her shopping cart. But for a reason, maybe a slow internet connection or an important phone call, she got…

According to IBISWorld, there are 5,523 digital advertising agencies only in the United States and that number is around a 14% increase from 2020. Note that the United States isn’t…