
Singapore Digital Marketing Statistics for 2026
Singapore is one of the most digitally saturated markets in the world. 98.4% of the population is online, and the job for marketers here isn’t reaching people; it’s picking the right platform, format, and moment. Digital already commands the majority of total ad spend in the country. But a new gap is opening up: buyers are starting their research in ChatGPT, Gemini, and Perplexity instead of Google, and most Singapore businesses aren’t structurally ready to be recommended there.














