Digital marketers have long been using user data to launch effective marketing campaigns. However, that data was mainly limited to general information such as age, gender, location, etc. Behavioral marketing…
There’s no universal template that will help you analyze your competitors from A to Z. Nor there are strict categories you need to track to reveal their full potential. However,…
According to different sources, 92-99% of your website visitors aren’t ready to buy. But how do you get their info to build relations with them until they are ready? With…
Mary visited your online store and added a few items to her shopping cart. But for a reason, maybe a slow internet connection or an important phone call, she got…
According to IBISWorld, there are 5,523 digital advertising agencies only in the United States and that number is around a 14% increase from 2020. Note that the United States isn’t…
Pinterest isn’t the traditional social network we are used to know. Nor is it a search engine such as Google or Youtube. It is something between a social network and…
Companies are turning to email automation workflow for B2B marketing to get faster results. This is not shocking since, as statistics indicate, 72% prefer email as the primary form of…
Everyone knows that SEO success isn’t visible overnight and it takes months of daily efforts to see results. However, you can pay close attention to a few critical SEO metrics…
“Social networks are for entertainment and B2C promotions. It’s not for B2B relations and high-ticket transactions.” This is the biggest misconception that holds some B2B companies back from being active…
As in many other industries, people look for insurance companies almost entirely online these days. Gone are the days when people would open up the Yellow Pages and look for…