Complete Ecommerce Marketing with Digital Transformation for a Nut Store to Turn into a National Brand
Discover how Andava Digital’s Marketplace Management, SEO, Email Marketing and Social Media Engagement services drove a family owned nut store traffic and revenue up by 370%.
About the Company
Client, nestled in the heart of Watertown, Massachusetts, is a cherished family-owned establishment that has been delighting taste buds since its inception in 1990. Renowned for its meticulous hand-roasting of nuts in small batches, it has carved a niche in the gourmet food industry with its unparalleled selection of nuts, artisanal chocolate barks, and premium dried fruits. Their specialty lies in crafting exquisite mixed nuts assortments, a testament to their dedication to quality and flavor.
The Challenge
The client contacted Andava Digital to work on its holistic online marketing approach to increase the visibility of their online store and sell more nuts and nut butters online and on Amazon.com as the market was going back to offline post pandemic.
More specific challenges were:
- Compared to 2020 and 2021, 2022 had a significant drop in organic traffic and the business was struggling to maintain a consistent traffic flow.
- Their product pages were ranking relatively well in Google Search results but their product collection pages were barely ranking and were getting almost no traffic.
- They had a couple of blog articles on the website which weren’t bringing any traffic to the website.
- Besides the links in the header, footer, and product list of the website, there weren’t any links connecting pages to each other. As a result, some pages were only accessible to the customers only from indexed links from Google search results.
- Their email campaigns were bringing decent sales. However, compared to the amount of campaigns sent and the audience volume, it had a high growth potential.
Strategy and Solution
To overcome these challenges, our strategy was to boost client’s organic search presence. We started with a thorough SEO audit, identifying important areas for improvement in the website’s structure, content, and user experience. The on-page SEO tasks involved optimizing the internal linking profile, meta tags, content, and product descriptions, with targeted keyword usage.
A key part of our strategy involved a strong link-building campaign designed to enhance domain authority and attract relevant traffic from external websites. We also improved our content marketing approach, concentrating on creating high-quality and informative articles that positioned client as a trusted and premium brand for nuts, chocolates, and dried fruits.
- Conducted SEO audit to fix the existing errors and warnings throughout the website
- Content optimization of the categories, products, recipes, and existing blog pages. As well as the homepage.
- Routinely published new blog articles to capture more relevant keywords.
- Programmatic SEO to improve internal linking and the overall structure of the website
Improved Google rankings and traffic quality of commercial keywords like mixed nuts, pistachio nuts, nut butters, mixed roasted nuts, etc. - Restarted active email marketing by optimizing the email subscribers list, and conducted user behavior analysis to increase the open and click rates.
- Started actively engaging in social media by routinely posting on Instagram and Facebook platforms.
Services Provided
- Comprehensive SEO Audit
- On-Page Optimizatio
- Strategic Link-Building Campaign
- Content Marketing and Keyword Strategy Overaul
- Email Marketing Campaign and Audience Management
- Social Media Management
- Website Management
- Amazon SEO
Business Impact
- The optimization of product and collection pages, alongside the revitalization of blog content and internal linking structure, led to a notable increase in organic traffic and sales.
- The multifaceted approach, including a thorough SEO audit, strategic link-building, content marketing, and targeted email and social media campaigns, addressed the post-COVID slump in traffic and sales.
- These efforts, coupled with improved email marketing strategies and social media engagement, resulted in a substantial rise in conversions and established a robust online presence for client’s products.
- Achieved an 11x increase in organic traffic, growing from 2,500 to over 30,000 monthly users.
- Marked a 90% increase in sales on Amazon.
- Attained a 200% rise in email open rates.
- Improved conversion rates by 45%.
- Achieved a 370% increase in online store sales (excluding Amazon).