From Google privacy changes to new Microsoft Bing features to LinkedIn updates: a lot has happened in the digital industry in February 2022. Check out the top Digital Marketing news headlines and key Growth & Technologies trends that are taking over the Internet. Stay up-to-date and get a fresh take on everything that’s happened in the digital industry over the past month.
Ready, steady, enjoy!
Google Plans Privacy Change Similar To Apple’s
Google announced it’s adopting new privacy restrictions that will cut tracking across apps on its Android devices. The changes could affect big companies that have relied on tracking users across apps.
How Google Search Understands Human Language
Thanks to advancements in AI and machine learning, Google Search systems understand human language better than ever before. Check out how human language is translated into relevant results for users.
Hybrid E-Commerce Marketing Trend For Success In 2022
The future of e-commerce marketing will require a more future-looking hybrid approach. It will help marketers understand they need to merge branding and activation through purposeful sales and community building.
BigCommerce Expands Technology Options For B2B Companies
BigCommerce is taking steps to grow its market reach with companies of all sizes. They have acquired B2B Ninja to offer an online price-quoting tool for companies of all sizes that deal in high volumes of quotes.
Screaming Frog Adds Google URL Inspection API
Screaming Frog has integrated Google’s new URL Inspection API that provides access to current index data. It allows Screaming Frog to include seven new filters that identify website issues that require attention.
Microsoft Bing Adds Automobile And Car Search Features
Microsoft Bing now has a new car search feature to let users find their next car. Users can search for used cars on Bing and it will provide a search box that can be filtered to find the car you are looking for.
YouTube Giving Creators More Ways To Make Money
Currently, creators can make money from YouTube Shorts. Soon they’ll be able to make more money while streaming live. YouTube plans to allow users to purchase gifted channel memberships for other livestream viewers.
LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates
LinkedIn introduces a new Search experience to show a full picture of how to use LinkedIn’s data to help you pinpoint the right leads and accounts faster. Sales Navigator can already link to your CRM system to manage contacts.
TikTok Confirms 10 Minute Video Uploads Are Coming to All Users
TikTok now allows users to create videos up to 10 minutes long. As TikTok evolves into a longer-form app with videos closer to the length of YouTube content, other apps are trying to capture the magic of short-form videos.
Google Ads Makes Changes To Automated Extensions
Google announced new improvements on ad extensions. Updates are coming to sitelink, callout, and structured snippet extensions. Advertisers can see a 20% increase in click-through rate when 4 sitelinks are shown in ads.
Key Instagram Changes That Impact Your Marketing
There are 4 pivotal updates that will have an impact on your marketing strategies: the user experience, increased focus on Instagram video content, monetization for influencers and content creators, security and controls.