Maximize ROI with Expert PPC Audit Services

Stop wasting ad spend across platforms. Our PPC audit service uncovers inefficiencies in Meta, LinkedIn, Google, and other paid channels. We identify loose targeting, misaligned ICPs, broad queries, creative fatigue, and tracking drift to optimize campaigns and maximize ROI.

More Exposure

More Customers

Why PPC Audits Matter for Campaign Success

Paid search campaigns drain budgets fast without regular cross-platform checks. Loose audience definitions on Meta deliver irrelevant impressions, LinkedIn campaigns miss ICP alignment, and Google Ads burn spend on broad queries with weak intent.

Policy shifts, algorithm updates, and tracking degradation compound the waste. A structured PPC account review reveals what drives conversions and what blocks growth. 

Regular audits ensure compliance, minimize disapprovals, and provide a sequenced plan that blends quick wins with long-term tests for sustained ROI growth.

How Our PPC Audit Success Algorithm Works

PPC Audit Service helps you uncover wasted spend and missed opportunities. We analyze key metrics and user behavior to craft a strategy that maximizes ROI and ensures your ads reach the right audience.

Cost Per Acquisition
- 0 %
Conversion Rate
+ 0 %
Improved ROAS
0 x
Quality Scores
+ 0 %

How Our Audit Success Algorithm Work?

Ready to boost your business growth? Here is the journey we need to start together.

Campaign Assessment

We perform a cross-platform scan of account structure, audience and keyword targeting, ad placements, negative lists, creative variants, and conversion tracking integrity. By analyzing cohort and funnel views, we quantify wasted spend across Meta, LinkedIn, and Google to identify scalable growth levers.

Recommendations

Receive a prioritized backlog ranked by impact and effort, including audience refinements, keyword adjustments, creative and offer tests, bid and budget reallocations, and landing page fixes. Each recommendation, backed by 15+ years of experience, includes a measurement plan and platform-specific playbooks for your funnel.

Continuous Monitoring

Paid search analysis requires ongoing attention. We implement guardrails, alerts, and weekly performance checks to monitor conversion quality, ad frequency, creative fatigue, and CAC/ROAS trends. Iterative testing compounds gains while maintaining efficiency, keeping campaigns agile, optimized, and consistently high-performing.

Why Choose Our PPC Audit Agency

Real-Time Experimentation: We run strategic A/B tests on bids, budgets, and audiences to cut acquisition costs and improve conversion quality.
Cross-Disciplinary Expertise: Our team combines PPC, data analysis, copywriting, and CRO skills for actionable insights.
Proven ROI: Our audits reduce CPA and increase qualified conversions, supported by real-world case studies.
Agile & Customized: Each recommendation aligns with your funnel, sales cycle, and industry and features adaptive, platform-specific strategies for Meta, LinkedIn, and Google.

Global Reach

Be seen, be chosen

Let’s Increase Your PPC ROI

Case Studies

Discover how a targeted digital marketing approach propelled a business to new heights, spotlighting the key role of
SEO and social media in driving growth.

Next-Generation AHU Selection Software

Revolutionizing the Digital Strategy for a Niche B2B SaaS Platform in the HVAC Industry

Andava Digital partnered with a B2B HVAC SaaS provider to redefine their digital presence, attract niche audiences, and maximize engagement through a holistic and inclusive marketing approach.
Recruiter smiling during a job interview with a candidate, while qualified applicants wait in a bright modern office

How Social Media and Employee Branding Solved a Software Company’s Hiring Challenges

Discover how Andava Digital helped a software development company solve hiring challenges through LinkedIn presence and employee branding, attracting more qualified applicants and building a stronger employer brand.
Home decor store marketing case study

Elevating an Online Home Decor Store’s Digital Presence: From Shopify Setup to SEO & PPC Success

Andava Digital helped a Dubai-based home decor retailer grow by building their eCommerce platform, optimizing SEO, and scaling PPC campaigns, resulting in increased traffic, conversions, and market expansion.

What Our PPC Audit Services Include?

Account & Campaign Analysis

Reviewing account settings, campaign structure, budget pacing, and policy compliance to identify missed opportunities and structural inefficiencies.

Keyword & Targeting Review

Evaluating intent layers, ICP alignment, exclusion lists, and retargeting depth to ensure you reach qualified prospects while blocking wasted impressions.

Ad Copy & Creative Evaluation

Assessing hooks, offers, ad formats, creative fatigue levels, and testing matrices to boost engagement, relevance, and conversion rates.

Budget & Bid Optimization

Reallocating spend toward high-performing campaigns while optimizing bid strategies, dayparting, geo-targeting, frequency controls, and isolating waste pockets.

Conversion & Landing Page Review

Analyzing tracking integrity, attribution models, page speed, message-match, and CRO opportunities to remove conversion barriers and improve user journey.

Reporting & Recommendation

Providing KPI clarity through custom dashboards and a sequenced roadmap that prioritizes quick wins alongside longer-term optimization tests.

Client Testimonials

Don’t just take our word for it. See what our clients say.

What Business Types Does Our Service Cover?

Local Business

Audit geo-targeting, keywords, and call tracking to eliminate wasted spend and capture more qualified local leads.

B2B

Focus on lead quality by filtering out irrelevant clicks, refining keyword intent, and lowering cost-per-lead.

Franchise

Review multi-location ad structures, budget allocation, and brand consistency across regions.

SAAS

Audit funnels from ad copy to landing pages to boost trial sign-ups and reduce cost-per-acquisition.

E-commerce

Analyze shopping campaigns and feeds to cut waste, increase ROAS, and optimize product visibility.

Small Business

Identify wasted ad spend, improve targeting, and help compete with larger competitors.

Enterprise

Ensure scalable campaign structures, efficient budget distribution, and advanced audience segmentation.

Amazon

Audit sponsored products, brands, and display ads; optimize keywords; and improve ACoS to boost sales.

Let's Create a Successful Case Study, Together!

FAQ

Discover insights on how to optimize your digital marketing strategies
for enhanced business growth.

PPC audits review your paid campaigns to uncover inefficiencies, wasted spend, and optimization opportunities across all advertising platforms. A thorough PPC audit ensures your budget works harder for you and contributes directly to improving your overall digital advertising services strategy.

Costs vary based on account complexity and platforms included. We provide customized quotes after understanding your needs.

If campaigns underperform, CPA is high, or conversions are low, a PPC audit identifies root causes and actionable fixes.

This may take anywhere from 30 minutes to a few weeks, depending on the account’s size, complexity, and the depth of analysis required.
Common problems include misaligned audiences, broad or low-intent keywords, creative fatigue, budget inefficiencies, tracking errors, and policy compliance gaps.

Yes. Each audit concludes with a detailed roadmap, actionable strategies, and platform-specific playbooks to optimize ROI.

Strategic PPC Audits for Smarter Ad Spend & Better ROI

  • Our PPC audit agency delivers platform-specific strategies aligned with how each channel drives results. For Meta, we refine audience definitions, optimize creative-offer fit, and implement frequency controls to combat fatigue. LinkedIn audits focus on ICP targeting layers, lead quality safeguards, and matching campaign objectives with optimization settings.
  • Our Google Ads audit covers match types, negative keyword hygiene, and query intent coverage to eliminate broad match waste. We validate tracking and attribution integrity across platforms, then deliver a time-phased plan that reallocates budget to high-return segments, introduces disciplined testing protocols, and integrates CRO steps—turning ad spend into compounding ROI.

Recent Blogs

Stay ahead of the curve with our latest insights.

business intelligence

How to Use Business Intelligence for Marketing to Outpace Competitors

Picture this: while your competitors are still debating last quarter’s campaign performance in lengthy meetings, you’ve already identified profitable customer segments, optimized ad spend, and personalized messages for prospects, all before lunch. That’s the power of business intelligence for marketing in action.

website visits

Who Is Visiting My Website? Can You Identify Anonymous B2B Prospects?

Up to 98% of website visitors leave unnoticed, often including ready-to-buy decision-makers. Identifying who visits your site turns anonymous traffic into qualified B2B leads, providing clarity on buyer intent and helping you make the most of every marketing effort.

7 Key Steps to Running a Content Audit

How To Conduct A Content Audit Step-By-Step

Content audit is the systematic evaluation of all the content on a website or digital platform. Its main purpose is to assess performance, relevance, and alignment with your current business goals through data gathered from landing pages, blog articles, and other assets.

brand experience

What is Brand Experience and Why is it So Important?

Ever wonder why some clients just stick with you? According to research, over 73% of consumers say customer experience is a key factor in their buying decisions, while only 49% say companies actually deliver a good one. That gap? That’s where brand experience steps in.

Scroll to Top