Water Damage Restoration Company Increases Organic Traffic and Leads by 750% with Local SEO
Using the best practices for Local SEO, advanced tactics for generating organic visibility and rankings, increase in the number of leads speak for themselves.
About The Company
The Client is a Water Damage Clean-Up & Restoration Services is a damage mitigation company in California.
The Challenge
Referred to Andava Digital, the Client was looking for a solution to increase the visibility organically, increase the rankings, drive natural traffic and eventually generate more leads keeping it sustainable.
For the Company’s founders the only SEO outcome that matters is that it helps achieve their business objectives. More specifically, is the SEO boosting the number of calls?
We knew that we needed to focus on search and organic at this moment since lead generation sites like HomeAdvisor were sending junk referrals, but didn’t have the capacity to do it in-house. Finding the right SEO agency was imperative to their growth and getting their business recognized across the number of important cities in Southern California.
Services Provided
- Set up the Google My Business properties
- Optimize the GMB accounts
- Building structured and unstructured citations
- Website Optimization
- Local SEO
- Link Building
- Technical Optimization
- Content Optimization
- Authority Building
Strategy and Solution
The immediate audit of the the Client’s online properties revealed huge potential for Local SEO and generating leads. The strategy follow the best practice plan.
- Set up the Google My Business properties in the physical locations
- Optimize the GMB accounts with everything possible including names, categories, descriptions, service areas, services, photos and videos and more.
- Building structured and unstructured citations to each of the locations
Website updates and technical fixes
The start assumed we’ll need to re-recode the website to be faster and include new conversion focused CTA’s and optimize for mobile specifically. Andava Digital’s development team did the magic that resulted in:
- 2x increase of the website loading speed
- 4x increase in the number of calls and submissions from the website.
The Progress and Advancement.
Once we got the necessary minimum results within 2-3 months we moved on to the aggressive plan on getting the high quality links that were diversified in anchor, distribution and placement. These links started to move the needle and within the next 2-3 months we saw a jump in local organic results for the target keywords in the 3 major urban areas targeted. keywords like
- water damage glendale – moved up to #2 position
- water damage pasadena – moved up to #5 position
- water damage repair Los Angeles – moved up to #6 position
…along with 50+ other keywords that moved up to first page and started delivering organic traffic and leads.
Expanding the coverage.
- The industry is limited in volume but the area serviced by client is not small. Our approach was to generate more local specific content more valuable blog content:
- We created content reach, specifically optimized city landing pages for the areas that client is covering that resulted in big boost for 5 main cities across the area served.
- The blog content that was well thought out to be a long term investment in the authority and trust of the site brought it an additional number of links and traffic that resulted in more awareness for the brand (measured in brand-related queries increase over the 12 months.
Business Impact
Fast forward to today, the Client sees 7x more traffic from organic then before, visibility increase by more then 10 times measure through 3rd party tools, 300% increase in syndicated content, and for the first time ever, the Client outpaced its biggest competitor in both ranking keywords and organic clicks.
- 300% Increase in # of Calls
- 5x Increase in Visibility
- 7x Increase in the number of monthly incoming leads
- 2x faster website load time
- 50+ keywords ranking on Google’s first page
- 750% more organic traffic
- 35% increase in Conversion Rate from website