Scaling a Vehicle History Report Provider’s Digital Presence with Advanced SEO Strategies
Andava Digital partnered with one of North America’s largest vehicle history report providers, driving massive growth in organic traffic and search visibility through an intensive, multi-faceted SEO strategy. Our work included programmatic SEO, large-scale content generation, link building, and technical SEO, resulting in significant improvements in organic rankings and overall online authority.
Users
90
k+
Keyword Visibility
0
K+
Top 10 Keywords
7500
+
Organic Traffic Value
$
0
k+
About The Company
Our client is a certified provider of vehicle history reports, offering crucial data to buyers, sellers, and dealerships to ensure informed decisions in the automotive market. As one of the leading players in North America, their services include comprehensive vehicle history reports that comply with the National Highway Traffic Safety Administration (NHTSA) standards.
While the brand already had a strong reputation in the industry, they partnered with Andava Digital to take their SEO strategy to the next level. The goal was to increase organic traffic, build domain authority, and secure high-value keyword rankings in an extremely competitive online market.
The Challenge
Although the company was well-established, they faced several challenges that required a focused SEO strategy:
- Driving Organic Traffic in a Saturated Market: The vehicle history report industry is highly competitive, with a few large players dominating the market. The client needed to increase their organic presence and traffic to stay competitive.
- Building Visibility Across Thousands of Keywords: To capture a larger share of the market, the client needed visibility across thousands of relevant keywords, both long-tail and competitive terms, to reach more users at different stages of the buying journey increase their organic presence and traffic to stay competitive.
- Boosting Search Rankings: The client needed to rank for critical high-traffic and high-intent keywords to capture a greater share of the market, while also maintaining their authority and trustworthiness in the eyes of both search engines and users.
Strategy and Solution
Programmatic SEO: Scaling Content Creation
A large portion of our SEO success came from leveraging programmatic SEO to create thousands of targeted, data-driven pages. This involved:
- Generating 2,000+ Target Pages: We created location-specific landing pages for various car models, states, and regions, focusing on high-volume search terms related to vehicle history reports in specific areas. This allowed the client to rank for localized searches while broadening their overall reach.
- Automated Page Templates: Using programmatic SEO techniques, we deployed templated pages that were optimized for specific keywords while maintaining high content quality and relevance for users. This method enabled us to scale content production efficiently without sacrificing quality.
Content Generation: A 2,000+ Page Content Library
We produced a vast library of 2,000+ content-rich pages, each targeting niche, long-tail keywords related to vehicle history reports, car buying tips, and vehicle maintenance.
- Targeting High-Intent Keywords: Every piece of content was designed to capture users searching for detailed, relevant information. This included guides on how to obtain vehicle history reports, car-buying tips, and industry insights.
- Optimized for Search and Engagement: All content was optimized for both search engines and users, with a focus on high click-through and engagement rates. Strategic internal linking was used to guide visitors through the site, increasing session duration and reducing bounce rates.
Link Building: Establishing Authority
Over the course of two years, we executed an extensive link-building campaign, securing 1,000+ high-quality backlinks from authoritative automotive, news, and consumer websites.
- Digital PR & Outreach: We built relationships with automotive industry websites and news outlets to earn high-quality backlinks. Our outreach focused on guest posts, mentions, and features that not only built links but also reinforced the brand’s authority in the market.
- Natural Anchor Text Strategy: We implemented a natural anchor text strategy, securing links with contextually relevant anchors that helped boost the rankings of important pages across the site.
Technical SEO: Optimizing for Search Engine Performance
We conducted deep technical audits and optimized the site to ensure peak performance in terms of speed, mobile usability, and search engine crawling/indexing.
- Site Speed Optimization: We optimized the client’s website for faster loading times, ensuring a smooth user experience on both desktop and mobile. This was especially important for ranking well in search engine results, given Google’s focus on Core Web Vitals.
- Structured Data & Schema Markup: By implementing structured data, we helped search engines better understand the site’s content, improving the chances of rich snippets in search results and enhanced SERP features.
Reputation Management & Digital PR
Beyond just technical and content-driven SEO, we focused on reputation management and digital PR:
- Digital PR: We launched campaigns that positioned the brand as a thought leader in the automotive space, producing press releases and industry insights that were picked up by reputable media outlets.
- Reputation Management: By monitoring and responding to online reviews and mentions, we ensured that the brand maintained a strong, positive presence online, helping build trust among users and search engines.
Services Provided
Here’s a breakdown of the services we provided to ensure success:
- Programmatic SEO: Scaling content creation with automated templates and location-specific landing pages.
- Content Generation: Creation of 2,000+ optimized content pages targeting a wide range of keywords and user intents.
- Link Building: Building 1,000+ high-quality backlinks through strategic outreach, digital PR, and guest posting.
- Technical SEO: Site audits, speed optimizations, and structured data implementations to ensure the site was fully optimized for search engine performance.
- Digital PR & Reputation Management: Ongoing digital PR efforts to build authority and monitor the brand’s online reputation.
Business Impact
Massive Organic Traffic Growth
Through programmatic SEO, high-quality content creation, and strategic link building, the client’s organic traffic grew to 100,000+ visitors per month, making it a major source of lead generation and brand visibility.
50,000+ Keywords in Visibility
By targeting a mix of high-traffic and long-tail keywords, the client now ranks for 50,000+ keywords, significantly increasing their search presence and ensuring that they reach potential customers at multiple touchpoints.
8,700+ Top 10 Keyword Rankings
Our combined efforts resulted in 8,700+ keywords ranking in the top 10 of search engine results pages (SERPs), driving substantial, targeted traffic to the website.
$50,000+ in Monthly Organic Traffic Value
The client’s organic traffic now has an estimated value of over $50,000 per month, illustrating the return on investment achieved through strategic SEO efforts.
25,000 Total Backlinks
Our link-building campaigns helped secure 25,000 backlinks, further solidifying the client’s domain authority and bolstering their search rankings across thousands of keywords.
Key Growth Metrics
- 100,000+ monthly organic visitors
- 50,000+ total keywords in visibility
- 8,700+ top 10 keyword rankings
- $50,000+ in monthly organic traffic value
- 25,000 total backlinks built
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