Legal marketing is changing fast. Most people looking for an attorney don’t pick up a phone first. Instead, 96% start with a search engine. Even more, over one-third of potential clients search online before contacting a lawyer. Law firms are adapting. About 65% of their marketing budget is dedicated to online strategies, while SEO spending averages $150,000 annually
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Bob just saw an Instagram ad promoting your services and clicked on it. After browsing your website, he left a cookie trail—a small data file stored in his browser that records his interactions, such as the pages he visited or the items he viewed.
As the SEO landscape changes, the algorithm and the competition shift, too. Keeping up is no longer an option, but rather a must-have in order for companies to thrive.
Online reputation management (ORM) helps brands actively shape their online presence, ensuring trust and credibility through positive customer interactions and reviews.
You’ve built a fantastic business, but your ideal customers can’t find you online? Competition becomes more and more severe daily making you feel like you’re shouting into the void.
According to the Association of National Advertisers, the cost of digital ad fraud is approximately $120 billion annually.
Digital advertising is going up year by year with global spending projected to hit $694 billion this year, as reported by Statista.
Almost every company faces the question of when it is time to rebrand their business. Although rebranding can bring about numerous benefits, it is a decision that should be carefully considered.
Your brand represents who you are and promises a certain experience to your customers. However, maintaining a consistent brand image across all marketing channels is no small feat.
AI in marketing is a rapidly growing field with huge potential to transform how companies interact with customers.
Virtual and augmented reality are transforming the training and education scene. Using immersive technologies to bring simulations to life, organizations are discovering new frontiers for skills development, enhancing both learning outcomes and the user experience.
Before your target B2B customer makes a purchase decision, they will likely explore 10-13 pages appearing on SERP.
In today’s complex marketing world, a T-shaped marketer has become a crucial asset to any dynamic marketing team.
In the fast-changing world of digital marketing, businesses are constantly seeking innovative strategies to maximize their return on investment (ROI).
In the modern world, having an online presence is vital for any business. Websites play a central role for businesses of all sizes, providing legitimacy, credibility, and the ability to reach a wider audience.
Every year, the role of marketing technologies and solutions increases for businesses of all sizes. If you don’t follow trends and stats and don’t use data for reaching your marketing goals, someone else is doing it and attracting your potential customers.
