Building Top Talent: We Helped Software Company Attract Top Talent
When our client set out to strengthen its talent acquisition strategy, the company turned to LinkedIn as the primary channel for reaching professionals and positioning itself as an attractive employer. In just six months, the company achieved significant traction: its follower base grew organically within Armenia’s business and professional community, qualified job applications rose directly from LinkedIn, and a professional employer brand was established that positioned them as a desirable workplace.
About The Company
Our client is a technology and innovation partner that helps startups and growing companies transform ideas into scalable digital products. With expertise in web and mobile development, software architecture, and UI/UX design, they combine modern technologies like React, .NET, and AWS with a structured, agile process to deliver impactful solutions.
The Challenge
Before partnering with our agency, our client had no LinkedIn presence at all. Their challenges were clear:
- No platform for visibility: Without a LinkedIn page, they lacked a professional stage to share updates, showcase company culture, or communicate with potential employees.
- Talent acquisition difficulties: In a competitive market, it was becoming increasingly important to position the company as a desirable workplace for top talent.
- Lack of brand consistency: Even offline, the company lacked a defined digital design style or tone of voice that could seamlessly translate to professional platforms.
The absence of a strong LinkedIn presence was limiting their ability to reach potential employees and position itself as an industry leader.
Strategy and Solution
Our team helped to build their LinkedIn presence entirely from scratch. The strategy focused on three pillars:
Page Setup & Branding
- Created and launched official LinkedIn page.
- Defined a consistent design style with templates aligned to the company’s identity.
- Established a professional yet approachable tone of voice tailored for LinkedIn.
Content Strategy & Management
- Developed a content calendar focusing on their company culture, expertise, and career opportunities.
- Published regular posts that highlighted the brand’s strengths, team spirit, and organizational values.
- Balanced content between employer branding (to attract talent) and corporate credibility (to showcase professionalism).
Audience Building & Engagement
- Implemented an organic growth strategy to attract relevant followers from Armenia’s business and professional community.
- Engaged with industry professionals to position the company as a credible, modern, and desirable workplace.
Business Impact
Within 6 months of launching, their LinkedIn presence delivered measurable results:
- 40% new followers grew organically from Armenia’s business and professional community.
- 28% increase in qualified job applicants generated directly through LinkedIn.
- Professional employer brand established, positioning them as a desirable workplace.
- Consistent content flow that built recognition and credibility in the industry.