Public Records and People Search SaaS SEO Result with 5x Increase in Organic Traffic
Looking to boost their online presence and visibility on search engines, the Client turned to Andava Digital for search engine optimization (SEO) services.
About the Company
The Client is a leading online service that provides comprehensive access to public records and information via a user-friendly platform, specializing in a variety of data retrieval services such as court records, people search, reverse phone lookups, public records and more, meets the needs of individuals and professionals looking for detailed and reliable information. With a focus on privacy, speed, and accuracy, Client positions itself as an essential tool for users conducting non-FCRA sanctioned personal investigations, research, or seeking peace of mind about new and existing acquaintances.
The Challenge
A flagship project by Andava Digital’s long term partner and with all the competition in the industry and with Google’s very sensitive view of the niche the challenge was to dominate the main keywords and verticals within public records. With Google’s strict data privacy policies and the sensitivity of the project’s content, dominating the main keywords and fields became a difficult task. The challenge was not only to navigate through Google’s complex algorithm updates but also to ensure that the platform stood out among competitors who were also vying for visibility. In addition, as a large website with technical SEO barriers it needed improved site architecture to enhance crawlability, and ensure content indexation for search performance.
Services Provided
- Search Engine Optimization
- SEO Audit
- Link Building
- Technical SEO
- Digital PR
- Programmatic SEO
Strategy and Solution
To elevate online visibility and tackle the SEO challenges head-on, we started on a comprehensive optimization strategy encompassing both on-page and off-page. Our approach was multifaceted, aiming to refine the website’s SEO from the ground up.
Comprehensive SEO Audit and On-Page Optimization
In depth technical SEO support – Regularly performed in-depth SEO audits to pinpoint opportunities for enhancement in website structure, content quality, and user experience. Implemented on-page optimization techniques, including meta tags, headers, and images optimization, to enhance content relevance and accessibility.
Keyword Research and Content Creation – Streamlined the content creation process to focus on high-quality, informative content that addresses the needs of the audience. Removed underperforming content and introduced new, methodically researched articles tailored to the interests of users seeking public record information.
Programmatic SEO – As a pivotal component of our strategy, we integrated Programmatic SEO to automate and scale the creation of SEO-friendly pages that allowed us to efficiently generate numerous pages tailored to specific keywords and topics, significantly increasing our reach across long-tail search queries.
By leveraging data-driven templates and algorithms, we systematically produced content that not only matched the search intent of our audience but also adhered to SEO best practices. This method ensured that every page was optimized for search engines right from the start, enhancing our overall site structure and making it easier for search engines to crawl and index our content.
Addressed technical SEO issues to improve site speed, mobile responsiveness, and crawlability.
Applied programmatic SEO tactics to enhance internal linking, canonical tags, and site architecture for better indexation and user navigation.
Link Building and Digital PR:
Link Building – Launched a strategic link-building campaign to acquire high-quality backlinks from reputable sources within the legal, investigative, and public records fields.
Initiated a PR campaign to secure mentions and features in top-tier publications, enhancing brand authority and visibility.
Business Impact
- Successfully improved the website’s SEO, both internally and externally, resulting in enhanced organic search presence. Shifted focus from broad, generic keywords to more specific, high-value keywords and topics related to public records, background checks, and personal information searches.
- Increased the number of landing pages to improve coverage of key topics and enhance the site’s relevance for targeted queries.
- Increased the quantity and quality of indexed pages, ensuring a broader visibility across targeted keyword domains.
- Increased traffic quality by transitioning from unrelated topics to strategically targeted keywords and phrases directly relevant to Client’s core services.
- Achieved significant placements in industry-related publications, boosting domain authority and brand recognition.
- 6.5x growth of organic traffic within 2 years
- Over 2500 high quality relevant links earned
- 350% increase in MRR
- 280% increase in YoY from organic traffic only