Landscaping Company Increased Organic Traffic by 150% in Less than a Year
A leading landscaping company based in Nevada launched a strategic initiative on October 15, 2019, to enhance its online presence. The project aimed at attracting more organic traffic and engaging potential clients.
About the Company
Founded in 2002, our client has been serving Las Vegas and the surrounding cities with pride and dedication. Owners are committed to delivering top-notch landscaping services, including Landscape Design, Landscape Installation, Landscape Conversions, irrigation repairs, weed control, fertilization, olive spray, and yard cleanups.
The Challenge
The landscaping company faced the challenge of increasing its visibility in a highly competitive market within the geo market. Key hurdles included:
- Low organic traffic and limited visibility on search engines.
- Poor rankings in desktop, local, and mobile search results, which are crucial for a service provider like a landscaping company.
Services Provided
- Content Strategy
- Technical SEO
- Local SEO
- Authority Building
Strategy and Solution
Content Strategy
We developed and promoted high-quality, informative content targeting key landscaping issues and questions relevant to the community. This content was designed to improve organic rankings and engage users, establishing the company as a thought leader in the landscaping industry.
Technical SEO
We optimized the website’s infrastructure for speed, mobile usability, and secure browsing, ensuring a solid foundation for search engine visibility and user experience.
Local SEO
We enhanced the firm’s Google Business Profile listing and local citations to improve local search visibility. Implemented targeted local keyword strategies to capture users searching for landscaping services in specific neighborhoods.
Authority Building
We launched a targeted link-building campaign to acquire high-quality backlinks from reputable landscaping and local websites, increasing the site’s Domain Rating and trustworthiness.
Business Impact
The strategic SEO campaign yielded significant improvements in organic reach, user engagement, and search engine rankings
- Local visibility increased by 900%
- Organic traffic increased by 350%
- Calls from SEO Increased by 270%
- 6.5x more qualified leads