Custom Printing Company Went from just 36 Visitors to
1570 Qualified Leads YoY
This case study is about a company in custom printing industry serving both B2C and B2B customers. Specializing in custom printed apparel, signage, and promotional products, they pride themselves on delivering projects punctually and to the highest standards.
About The Company
The Client is a custom printing company that provides full design services for all custom printing and embroidery options. Their services include: custom-tailored branding solutions including t-shirt printing, garment embroidery, flag and banner printing, business card printing, and any other branded promotional item.
The Challenge
The company faced a big challenge: they needed to boost their online presence big time. Their goals were to get more organic traffic, show up better in Google searches, improve their Local Visibility and also start getting non-local leads and orders.
Services Provided
- Content Strategy
- Technical SEO
- Local SEO
- Authority Building
Strategy and Solution
To overcome digital marketing challenges, we implemented a comprehensive strategy focused on four key areas: content creation, technical SEO, local SEO, and authority building. Here’s how we approached each component to achieve results:
Content Strategy:
We created content that talked up the benefits of their custom marketing products. We used customer success stories and showed why personalized products are so effective.
Technical SEO:
We optimized their website to make it faster, more mobile-friendly, and secure. We improved the site layout to make it easier for customers to find what they need.
Local SEO:
We improved our client’s Google My Business profile with regular updates and interacted more with customers. This helped them show up more in local searches.
Authority Building:
We went all-in on getting more links from other top sites in their industry, which boosted their online reputation big time.
Business Impact
–
Organic traffic surged by 4000%, from just just 50 users per month to over 2000 from SEO only
11x increase in online orders and leads
2.5 increase in B2B leads
- 450% decrease in cost per lead