Dedicated SEO Campaign Transformed Brand Visibility for a Cannabis Cultivator
Client sought to enhance their online visibility, develop a comprehensive content strategy, and establish authority in their field. Through collaboration with Andava Digital, they have not only accomplished these objectives but also exceeded expectations.
About the Company
The Client, a pioneering cannabis cultivation company in the United States, embarked on an ambitious SEO campaign starting in December 2022. Known for its commitment to quality and sustainability, the Client aimed to significantly broaden its online visibility and educate a nationwide audience about its practices and products.
The Challenge
The main challenge was navigating the complex landscape of digital marketing within the cannabis industry, including stringent advertising regulations and varying state laws. The Client needed to enhance its organic search visibility on a national scale, improve rankings across desktop and mobile searches, and establish itself as a leading authority in cannabis cultivation.
Services Provided
- SEO
- Link Building
- Technical Optimization
- Content Optimization
- Authority Building
- User Experience (UX) Optimization
Strategy and Solution
A comprehensive, multi-faceted SEO strategy was employed to address these challenges, focusing on nationwide reach and compliance with industry-specific marketing constraints.
Content Strategy
Developed an extensive library of educational and engaging content, covering topics from sustainable cultivation practices to the science behind cannabis. This content was tailored to appeal to a broad U.S. audience, aiming to inform, engage, and drive organic traffic by targeting high-volume, relevant keywords.
Technical SEO
Optimized the website’s infrastructure for speed, usability, and search engine crawling. Emphasis was placed on mobile optimization to cater to the significant number of users accessing content via mobile devices.
Authority Building
Implemented a robust link-building campaign to secure high-quality backlinks from reputable sites within the cannabis industry and related sectors. This strategy aimed to boost the site’s Domain Authority and improve its credibility and visibility in search engine results.
User Experience (UX) Optimization
Focused on enhancing the overall user experience, ensuring the website was intuitive, informative, and accessible. This included optimizing site navigation, load times, and providing a responsive design for both desktop and mobile users.
Business Impact
The strategic SEO campaign yielded significant improvements in organic reach, user engagement, and search engine rankings
- Organic Traffic Increase: From 15,422 to 594,965 YoY
- New Organic Users: 723,542 (12 months)
- Increased Keyword Coverage by 2,700%
- Increased Click Through Rate by 294%