SEO for a Business Funding Service in a Challenging Environment Lead to 2x Increase of Organic Traffic
Learn how our search engine optimization (SEO), content marketing and conversion rate optimization drove revenue, clicks and leads to this extremely competitive niche!
About the Company
Client established itself a coming up name in business funding challenging market dominance of the leading players. With history of assisting over 9,000 merchants across diverse sectors such as auto repair, rehabilitation centers, landscaping, and construction, recognizing the hurdles entrepreneurs face in securing necessary funds, the Client offers alternative funding solutions to support businesses in their growth and operational goals.
The Challenge
The primary objective was to enhance Client’s online presence by increasing organic traffic and improving website rankings, alongside structuring the site effectively for better user experience and search engine recognition.
Specific challenges included:
- Very sensitive niche by all standards
- New website in a hyper competitive market
- Regulatory challenges and compliance.
Services Provided
- Comprehensive SEO audit and on-page optimization
- Strategic link-building campaign
- Content marketing and keyword strategy overhaul
- Programmatic SEO implementation
Strategy and Solution
The strategy encompassed a blend of technical SEO, content optimization, and link-building efforts aimed at solidifying Client’s online visibility and authority.
- The strategy began with a comprehensive SEO audit to identify and rectify technical flaws, ensuring the website’s foundation was solid for search engine crawling and indexing.
- On-page optimizations were meticulously applied to enhance the user experience and relevance of content to target keywords.
- In order to boost search visibility, we implemented strategic link-building campaigns focused on acquiring high-quality backlinks.
- We revitalized our content marketing strategy by focusing on keyword-rich, valuable content to engage users and rank for targeted search queries.
- Additionally, programmatic SEO techniques were employed to automate and scale content creation, ensuring broad coverage of topics and keywords relevant to our Audience.
- This multifaceted approach was designed to not only improve rankings and traffic but also to structure the site in a way that resonates with both search engines and users, facilitating a seamless and productive user experience.
Business Impact
The results of the SEO strategy demonstrated significant improvements, effectively enhancing its online visibility and authority:
- Organic Traffic: 5x increase in organic traffic YoY, 8x increase in non-branded organic traffic.
- Link building: 300+ links earned through creative outreach campaigns within 12 months
- Leads: 230% increase in the number of leads from organic channels
- Cost Per Lead – 50% decrease of CPL metrics.