Boosting Biotech SaaS Software's Lead Generation Through SEO and Google Ads
Bring the online presence into the 21st century, improve the organic standings, and comprehensively shift the approach to Google Ads campaigns. With Andava Digital, they’ve accomplished that, and beyond.
About the Company
A member of Eppendorf Group, our client is a biotech software that emerged in 2010 with a mission to revolutionize research processes by ushering in the era of lab digitization, with the goal of enhancing life science research and development laboratories, a vision that has evolved into a reality through the power of our innovative software and dedicated support team.
The Challenge
Client approached Andava Digital to improve their organic standings and comprehensively shift the approach to Google Ads campaigns. As one of the leading ELN providers, the target was to boost the organic visibility, improve the Google Ads performance, increase the number of leads and decrease the cost per lead.
Strategy and Solution
SEO Transformation
Andava Digital initiated a comprehensive SEO solutions, focusing three main areas:
- Keyword Research: Comprehensive keyword research was done to find the right keywords with the right intent. It was one of the challenges as the key words were mixed in intent, had low volume and very specific context.
- New Landing Page Suggestions: We revamped landing pages, enhancing user experience and optimizing content for engagement.
- Link Building: Through strategic partnerships and outreach, Andava Digital implemented a robust link-building strategy to enhance client’s domain authority and credibility within the biotech community.
- Technical Optimization: Conducting an in-depth technical audit we addressed issues affecting crawling indexation.
- Content Optimization: A tailored content strategy based on the keyword research was drafted, planned and executed, aligning client’s offerings with targeted keywords to improve organic search rankings and attract a relevant audience. A structured content calendar was created to ensure consistent and strategic publication of content, maximizing the impact of the chosen keywords and enhancing overall content performance.
PPC Excellence
Andava Digital took charge of client’s Google Ads campaigns, focusing on the following key aspects:
- Identifying and narrowing down the key terms: Rigorous monitoring and optimization of Google Ads campaigns to maximize visibility and ensure a strong online presence.
- Conversion Optimization: Implementing strategic changes to landing pages and ad creatives to enhance conversion rates, transforming clicks into valuable leads.
- Tracking and Analytics: Utilizing advanced tracking tools, Andava Digital provided insightful analytics reports, allowing client to gauge the performance of its PPC campaigns and make informed decisions.
Services Provided
- SEO – Link Building, Keyword Research, Technical Optimization, Content Marketing, Consulting.
- PPC – Google Ads management, Conversion Optimization, Tracking and Analytics.
Business Impact
Enhanced Online Visibility
Andava Digital’s strategic SEO initiatives propelled the client to new heights, significantly boosting its online visibility. This heightened exposure attracted a broader audience, establishing it as a go-to name in the competitive biotech software space.
Increased Lead Generation
The meticulous PPC optimization by Andava Digital wasn’t just about clicks; it was about turning those clicks into valuable leads. The result? A substantial increase in lead generation, providing with a pool of potential customers ready to explore and engage with their groundbreaking solutions.
Measurable Return on Investment (ROI)
Through transparent tracking and analytics we measured the real impact of their digital marketing efforts. This tangible insight into ROI not only justified the investment but also served as a compass for future strategies, ensuring every digital move aligns with business objectives.
Positioned as a Market Leader
The combined force of Andava Digital’s SEO and PPC expertise positioned client as a prominent player in digital part of the the life sciences industry. The enhanced online presence, coupled with targeted lead generation, solidified client’s reputation as a market leader, fostering trust and credibility among its audience.
Seamless Collaboration and Growth
Andava Digital’s humanized approach, coupled with their digital prowess, ensured a seamless journey towards success for the client, marking the beginning of a thriving digital presence and business growth.
- 300% growth in organic traffic
- 40% growth in non branded search traffic.
- 20% reduction in CPL.
- 500% increase in overall visibility.