Marketing ROI for a Beauty School Increased by 5x Through Creative Local SEO and Targeted Google Ads
Andava Digital’s team lead the complete transformation of Client’s online presence by rebuilding the website, optimizing it for SEO and Conversions, Running targeted Google Ads Campaigns.
About the Client
The Client has been training beauty professionals for over 50 years. Whether you dream of opening your own salon, styling celebrities for the red carpet, working in the film industry, or creating beautiful memories for people through hair and makeup, your career in beauty starts here.
The Challenge
The Client approached Andava Digital to do a complete website revamp, focused on marketing, lead generation and conversions. It continued a challenge to improve organic standings and shift their approach of Google Ads to significantly cut the cost per sign up.
Services Provided
- SEO
- Link Building
- Technical Optimization
- Content Optimization
- Consulting
- PPC
- Google Ads Management
- Conversion Optimization
- Tracking and Analytics
Strategy and Solution
SEO Transformation:
Andava Digital initiated a comprehensive SEO solutions, focusing three main areas:
- Optimized homepage and courses: We revamped and rebuilt Client’s homepage and courses pages to target the right keywords and demographics.
- Local SEO: Through strategic approach to local optimization, Andava Digital helped set up Google Business Profile, make it visible, generate and manage reviews, increase the visibility within the 50 miles radius.
- Technical Optimization: To address website issues affecting performance and user experience, ensuring a seamless and optimized online environment.
PPC Excellence:
Andava Digital took charge of Client’s Google Ads campaigns, focusing on the following key aspects:
- Reducing cost per student sign up: The conversion focused campaigns and landing pages were developed to maximize engagement and streamline the enrollment process, ensuring a seamless experience for prospective students from initial interest to registration.
- Set up of asset management: Client had a mix of all assets not controlled. Andava Digital restructured all the online assets, made them clearly accessible, owned and managed to be able to make sure regulatory compliance is in place.
Business Impact
Enhanced Online Visibility:
Andava Digital’s strategic SEO initiatives increased Client’s online visibility in the areas targeted by the business driving qualified student sign ups.
Increased Lead Generation:
The meticulous PPC optimization by Andava Digital wasn’t just about clicks; it was about turning those clicks into valuable leads. The result? A substantial increase in student enrollment sign ups, decreased cost per sign up to 8x, conversion from lead to enrollment increased 4x, thus decreasing the eventual cost per acquisition cost significantly.
Measurable Return on Investment (ROI):
Through transparent tracking and analytics to measure the real impact of their digital marketing efforts. This tangible insight into ROI not only justified the investment but also served as a compass for future strategies, ensuring every digital move aligns with business objectives.
- 4x increase in monthly leads.
- 400% increase in organic traffic
- 140% Reduction in Cost Per Lead
- 120% Increase in conversion rate.