The Monthly Monitor by Andava. Recap of Top Digital Marketing News | March 2022

The first quarter of 2022 just ended and with it a month full of exciting news from the digital industry. From Google algorithm updates, digital marketing trends for 2022, to a new WordPress plugin release, and more, March was an eventful month. Check out the top Digital Marketing news headlines, Social Media trends, key eCommerce updates, and Technology developments that happened over the past month.

Ready, steady, enjoy!

2022 digital marketing trends2022 Digital Marketing Trends For Small Businesses

Recent in-depth research found out that the main digital marketing goal of small businesses is expanding their brand awareness (19%) or generating more website traffic (19%).

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social media statistics100 Social Media Statistics You Must Know In 2022

The social media landscape is ever-changing. Every year, new networks come and go, and social marketing strategies evolve. Check out the most essential social media statistics you need to know for 2022.

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Shopify Analytics5 Hidden Gems of Shopify Analytics To Scale Your Revenue Growth

While Shopify’s standard metrics are beneficial to understanding how your store is performing, it has specific reports that can provide a deeper level of analysis. Discover those 5 hidden gems!

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future of eCommerce How Ecommerce Will Empower Individuals In the Decade Ahead

In 10 years, eCommerce will revolve completely around the customer — not the brand’s P&L or ROI. The whole online retail will be completely personalized and tailored to the needs of each person.

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Instagram Shop tipsPractical Tips and Strategies On Instagram Shops

Instagram shops are an extra eCommerce storefront and offer the opportunity to convert viewers into customers. Check out the following in-the-trenches selling tips.

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LinkedIn newsletterLinkedIn Adds Newsletters & Updates Campaign Manager

Now LinkedIn Company Pages can create their own newsletters, which will also include new notifications for Page followers for newsletter updates. LinkedIn has also launched an updated Campaign Manager experience.

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new WordPress plugin WordPress Releases a New Performance Plugin

WordPress released the Performance Lab plugin designed to help WordPress sites speed up. The plugin gives publishers the opportunity to use new improvements now before they are included in the core of WordPress itself.

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Google update for product reviewsNew Google Algorithm Update Aimed At Product Reviews

Google rolled out the March 2022 product review algorithm update, adding new criteria to the updates launched last year. After the update, Google will continue to surface higher quality product reviews in search results.

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Twitter ShopTwitter Shops Lets Brands Showcase 50 Products

Twitter has introduced a new experimental eCommerce feature called Twitter Shops. Brands can create a shop that includes up to 50 items, which Twitter users can then buy via an in-app browser from the merchant’s website.

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user time on FacebookBuzzFeed Says People Are Spending Less Time on Facebook

Meta reported that Facebook’s daily active users were down slightly this past quarter at 1.93 billion, marking its first ever quarterly decline. The decline of about 500,000 could mean that Facebook has saturated its product globally.

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Artificial intelligence in marketingShould You Trust Artificial Intelligence in Marketing?

For all its controversial biases, AI comes out as the best tool for marketers. AI-based marketing tools allow teams to derive insights from the data collated. But the question is if marketers should trust artificial intelligence.

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