The Monthly Monitor by Andava. Recap of Top Digital Marketing News | December 2021

With the technologies developing faster than ever and the trends changing overnight, you can never snooze.
Stay updated on the latest developments in Digital Marketing, Growth & Technologies with Andava’s Monthly Monitor.
Authoritative, useful, and accurate news curated by our specialists to help you stay on top of the info mountain.

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Check Out Most Impactful Google Algorithm Updates For 2022 Planning

Each year, Google Search algorithms are updated thousands of times to ensure the most relevant, reliable results are listed most prominently. Check out five of the most impactful Google Search updates from 2021.

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Google Will Deindex Pages If Your Site Is Down For Several Days

Google Search will begin to deindex your webpages if your site is down for more than a couple of days. When your pages start to come back, there will be strong fluctuations in search rankings before things settle down.                                                                   
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Crypto Companies Can Already Run Ads on Facebook

Facebook announced its decision to reverse a long-standing policy that prevented most crypto companies from running ads on its services. The move comes after the company failed to launch a cryptocurrency.                                                                 
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Instagram Has Now More Than 2 Billion Monthly Active Users Worldwide 

Instagram now has more than 2 billion monthly active users worldwide. Facebook doesn’t break out Instagram revenue or users in its financials, and when it disclosed user numbers in June 2018, the app topped 1 billion MAUs.

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TikTok Becomes The Most Popular Domain Globally Overtaking Google 

Google was the world’s most popular domain in 2020, while TikTok.com was only ranked #7 or #8. However, TikTok.com ended 2021 with a leap toward the top spot ahead of Google, Facebook, Amazon.

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In 2021 The Number of Ecommerce Platforms Increased

WordPress has the overwhelming lead over all other platforms, holding a 30% share. Shopify is in second place with a 14% share, followed by the open-source PrestaShop platform with a 5% share of all eCommerce sites.

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WhatsApp Introduced Temporary Messages

WhatsApp introduced two new timeframes for temporary messages – 24 hours or 90 days. But children’s charities say that this functionality will enable offenders to rapidly delete evidence of child abuse.

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Making Money on TikTok Through Tips & Gifts Is Real Now

Tiktok adds new features for tipping and sending digital “gifts” that allow users to earn money from creating content. These additions are part of monetization tools called Creator Next, which includes five ways to get paid.

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Google Ads Allows Stock Photos For Image Extensions

Google knows that sourcing visuals to create image extensions can be challenging for advertisers. To make this easier, Google now allows choosing from a searchable library of stock images that are free to use in Google Ads.

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Facebook’s Virtual World, Horizon Worlds, Is Now Available In The US And Canada

Horizon Worlds is a social VR space with best-in-class tools for creators to build words and explore together. Facebook is also debuting Arena Clash, a new team-based 3v3 laser tag game inside Horizon Worlds.

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January 19, 2022 – The Date When Meta Updates Facebook’s Detailed Targeting Options

Starting January 19, 2022, Facebook will be removing some Detailed Targeting options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.

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